#PR101: The Power of Strategy
via Klade Group
Does your company underestimate the the power of PR? You have a marketing plan, but is that enough? What is the real difference between marketing and public relations anyway?
So many questions with critical answers.
So let’s start at the beginning. Marketing helps with creating your brand and selling your product. Once you’ve identified your brand, finalized your product, you need to find the best way to reach your targeted audience. Public relations helps build those relationships that connect consumers and clients to your product and brand.
The relationships and media access that PR strategies create can help you in both situations of opportunity and crisis management. Determine targets, and create databases of contacts. Marketing leaves out the essential two-way communication that leads your brand to the top.
In the same way you must select the proper bricks to lay a building’s foundation, you must implement the proper strategy to reach your clients. This is part numbers and studies and part craft and ingenuity. For instance, there is an art in finding the right time and day to contact your ideal client and how to approach them — even how to get emails opened and when to get the most visible social media post.
Much like a game of chess, PR strategies involve research, planning, communication, execution, and evaluation of the results to make the next strategy even bigger and better. A strategy is long-term endeavor and well worth the effort. Sometimes, it takes awhile to see traction, but the best relationships are built over time.
With a better PR strategy, you can gain these things:
Closer and loyal client and media relationships
More personable reputation
Wider spread knowledge of the company and brand
Better satisfied internal and external consumers
Prevent and predict possible predicaments
Provide professional and effective media contacts
Plan and build! The top results don’t just happen. Whether you have a public relations specialist or are dabbling in PR for your company yourself, do NOT underestimate the power of strategy!
- See more at: http://kladegroup.com/1419/pr101-the-power-of-strategy/2/#sthash.Zbk3BHge.dpuf
